Monday, December 15, 2014


After a quick coffee stop at my local GATE gas station at 7AM this past Saturday, I was off to the longest market day of the year, Holidazzle. The regular market day every Saturday at Riverside Arts Market is from 10AM to 4PM. A 10 hour day every week, no biggie. But THIS week, it was extended even later. Opening up at 10AM, the market stayed open extra late for the holiday shoppers, all the vendors decorated their booths with holiday lights, and we stayed open for shopping all the way until 9PM. Man, a long day it was, but so much fun! When 9PM came, I almost didn't want to pack up, we were having so much fun!

My favorite little seamstress and aspiring fashion designer, Ella, came by and helped out for a bit. You may recognize her from my recent post. She bagged up customer purchases, straightened racks, and more. I can't wait until I get back from winter vacation, and she and I will have a sewing date. I think we're going to make a jersey cotton skirt with an elastic waistband.

And my assistant is the best ever. She made a new standing sign for the booth! Isn't it wonderful. One side reads "Sally Ann Handmade Fashion Est. 2009" and the other "Sally Ann Mobile Fashion Boutique Est. 2013". And the holiday lights made the booth so festive. I think I'm finally in the holiday spirit! 

Special thanks to everyone that came by and donated a sewing machine. I was able to hand out two machine this weekend, and take in four more! That brings out total to 8 machines in the past week and a half. If you have a machine laying around, not in use and no use in it's foreseeable future, we'd love to take it off your hands and find a young pupil in need of a machine. 

Happy Holidays friends!

And be sure to check out our Etsy shop this week, orders must be placed before Thursday, December 18th to arrive by Christmas!

Saturday, December 6, 2014

First Coast News Feature

How it happened, I don't know, but we've been featured twice in one week on First Coast News, and this time, it was just about Sally Ann and the philanthropic little tasks we perform in our area. Check out this awesome video below:

JACKSONVILLE, Fla. - The moment Sally Keiser learned to sew it became stitched in her memory.
"My mother taught me how to sew. She sat me down and showed me how her machine worked and that was about it, I think I just went on from there," tells Sally.
From that moment, her talent has grown and she has become a local designer and creator of Sally Anne Handmade Fashion here in Jacksonville. Now she is sharing not only her talent with the next generation, but also the tools!
"That thrill of helping a young person is just so awesome," says Sally.
She refurbishes sewing machines and gives them to young girls that have an interest in sewing and design.
"They come up and say 'you made this?" and I say 'yes, you can too it is not that hard' and I ask if they have a machine and they say 'no', so I tell them to shoot me an email and I can probably get one for them," explains Sally.
It is that love of sewing that is the thread that connects Sally to 9-year-old Ella Jenkins.
"Well I think I was five when I started hand sewing," says Ella.
Ella was very impressed by Sally's designs when their paths crossed at the Jaxon's Night Market in downtown and Sally was thrilled to see someone as young as Ella already learning to sew. So Sally got Ella her very own sewing machine!
"It brings me joy and I am really thankful for Sally and for giving me this, I really love it," says Ella with a smile.
With a room filled with her creations and sketches, Ella is a blossoming designer! She is just one of many young girls Sally has helped get a sewing machine.
"I get so excited, I am a very emotional person, so I try and contain myself, but it is so exciting to see a young person feeling inspired to grow and actually make things and touch them and make a difference. You are giving them something they couldn't otherwise have," tells Sally.
After all, kindness and helping each other is the fabric that holds us all together.
If you would like to donate a sewing machine to Sally Keiser that she can refurbish and give to a young girl in need of one, send her an email at
Also, her website is for more on her fashion design.

Thank you so much to my wonderful young friend, Ella, for being a part of the piece. I've received a huge outpour of local support, and GET THIS, we have about 10 'new' to us machines being donated in the next week! It's incredible.

So if you know of anyone in the North Florida area in need of a sewing machine, email us at

See the entire article here.

Wednesday, December 3, 2014

Sustainable Infinity Scarves Made From Vintage Mumu

Sunday yard sales paid off for real this time. One mumu purchased from a local yard sale was transformed last night in my sewing room. My apologies for the grainy photos above in the before & after, cell phone pics and low lighting aren't a good combo. Regardless, the scarves are beautiful. Carefully, I deconstructed the mumu, slicing the 'dress' into four quarters, cutting at the center front, center back, and ripping out the side seams. Sewing all four long pieces together, I then had one long, long strip of beautiful slippery polyster goodness. The long length of fabric was long enough for three gorgeous infinity scarves. Check them out in my Etsy shop.

And the best part -- the hidden elephant print. I didn't even know it was elephants until halfway through sewing! Brown and white elephant hide amongst the flowers. These three and other infinity scarves, mostly made from vintage and second hand clothing, can be found in my Etsy shop here.

Tuesday, December 2, 2014

The Launch of Holdster

I'm sure many of you are wondering, "Sally, where on EARTH did you go?!" I've been MIA in the blogosphere as of late, and with good reason: I've been sewing and working literally non-stop! On top of my normal work load, and the holidays, and being my boyfriend's videographer, and having a life, I was recently hired by a local start-up company called Holdster. It's been super secretive. For one, it was the first products the company was launching, and I signed a non-compete and non-disclosure, so the design and concept was top secret. Then, we were just waiting until launch to show the product. 

Well they hired me to make their concept of a "carry-free" accessory to life. We first met, Laura, Tim, and I, at One Spark. They asked me, "Hey, we are starting a company and were wondering if you could help us develop the product. Can we buy your lunch and tell you about it." I didn't know a thing about the design concept until we sat down at Corner Taco, a swanky street food cafe in Riverside, and had tacos and they showed me a renaissance fair male version, and a riveted leather Holdster. The only thing like this that exists on the market is very functional. And that was my job. Make it wearable, versatile, and fashionable. Clearly, they found the perfect person for the job. It turned out fabulous. I designed a handful of prototypes, and just finished making their first run of products! Holdster launched last Saturday at the Riverside Arts Market, and of course, in the booth right next to mine. 

Anyone that has seen me around Jacksonville the last month or two, has probably seen me wearing my Holdster, and many versions and prototypes. I've disclosed a bit of info, and started a buzz about the top secret project on IG, so much so that people would come find me and say, "what IS IT that you're working on?!" I could divulge a little info, but not too much. To tell you how much I believe in this product, I wear mine all the time! I prefer a black one, with "veg tan" straps. Perfect since 90% of the time I'm wearing black. With a tank top, the veg tan blends in perfectly with my skin, and the black side pockets blend in with what I'm wearing. The side pockets carry your goods effortlessly, and oh so comfortably. Now I just need a second one, all black on black.

Find more about Holdster below:
Website (coming soon!)

Monday, December 1, 2014

Small Business Saturday | First Coast News Feature

We made the news! Thanks to reporter Laura Caso of First Coast News for including us in the story! We're so happy to be a part of this supportive community! And Happy Holidays, friends. I'll be back soon with more news.